You Build Great Software. Your Payment Infrastructure Should Be Just as Intentional.
We help independent software vendors embed payments into their platforms, build a real monetization strategy, and access the capital they need to grow — turning what was an afterthought into a competitive advantage.
Most ISVs Arrive at Payments the Same Way — and Leave Money on the Table
At some point in your platform’s development, payments had to happen. A developer dropped in Stripe. A processor was bolted on at launch. It worked. Clients could pay. You moved on.
But your clients are having a payment experience that’s separate from your software experience. Every time money changes hands, the flow breaks — a redirect, a separate login, a support ticket routed to a processor’s generic help line that has no idea who your client is or what platform they’re using. That’s not a payment problem. That’s a client relationship problem — and it reflects on your product.
Meanwhile, your platform is generating transaction volume every single day that you’re not participating in. The integration that brought you here isn’t the one that carries you to the next stage
The integration that brought you here isn’t the one that carries you to the next stage.
Payment
Processing
What you need is someone who understands your world well enough to give you a straight answer — not someone trying to close a deal.
Marketing
& Visibility
The right clients are out there looking — the question is whether they find you. We build targeted marketing strategies for the industries we serve that drive real, measurable growth.
Lending
& Capital
We work with a network of over 150 lending products across 67 lenders — capital credit, equipment financing, cash flow financing, AR financing, SBA loans, debt restructuring, and more — matched to your specific situation, not a generic template.
The Cost of Waiting
The revenue opportunity inside your platform is already there. The only question is whether your integration is structured to capture it. The sooner that’s in place, the sooner it will work for your business.
Embedded Payments
Payments That Live Inside Your Product
Interchange revenue sharing, flat monthly fees, transaction-based models — the right structure depends on your platform, client base, and goals. We walk through the options and help you build a model that makes sense.
Compliance and Underwriting, Handled
PCI compliance, merchant underwriting, and boarding are the parts of embedded payments that slow software companies down. We navigate the compliance requirements, manage the underwriting process, and handle boarding so your platform is structured properly from the start — and you’re not solving a compliance problem in production.
The Revenue Piece
Every transaction processed through your platform generates interchange revenue — a small portion of each transaction that, with the right integration structure, flows back to you rather than sitting entirely with the processor. Most ISVs aren’t set up to participate in this. We help you understand what that looks like for your specific platform and build the integration so you can capture it from day one.
Lending & Capital
Capital for the Moments That Shape Where Your Platform Goes Next.
Growth for a software company rarely happens in a straight line. A new integration requires development resources. A major client opportunity requires capacity before the revenue materializes. Scaling infrastructure ahead of volume requires capital before volume proves it out.
We work with a network of over 150 lending products across 67 lenders to match your situation to the right option — though not every stage of growth qualifies for every product. We look at where your platform is today and identify what’s available and appropriate, so you’re not pursuing capital that isn’t the right fit.
Relevant Products for ISVs
- Bridge Financing — short-term capital to bridge the gap between immediate funding needs and longer-term revenue or financing solutions
- Working Capital — funding to cover operational costs, development resources, and growth expenses without waiting on receivables
- Cash Flow Financing — capital based on projected revenue for platforms with strong recurring income
- Merchant Financing — advance funding based on future transaction volume for platforms with consistent payment processing
Success
A payment experience that lives inside your product. A revenue stream tied to the volume your platform already generates. Clients who board faster and have fewer support questions. Capital available when your platform needs it to grow. And a competitive position that’s harder to replicate than the features themselves.
Testimonials
Who You’re Working With
Samantha Strauss, CPP, came to this work by running a business — not from a processor’s sales floor. She understands ISV payment architecture: the compliance requirements, underwriting structure, monetization models, and integration patterns that make payments feel like part of your product rather than a detour out of it.
She also understands that embedding payments into a platform isn’t just a technical decision — it’s a product decision. How the payment experience is built, where it lives in the user flow, how support is handled when something goes wrong, and how the integration is maintained as the platform evolves all shape whether payments become a strength of your product or a liability. We stay involved through implementation and beyond to make sure it’s the former.